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 SEO Guide – Things to Remember to Avoid Google Penalties And Find Your Website In Top Of Google

The function of search engines is enhancing every day to provide the users with the best possible and the most relevant search results. SEO (Search Engine Optimization) as a result is a very dynamic field and experts need to keep up with the ranking factors and new algorithm changes in order to get top  rankings. As a online business owner, have you ever thought why your website is not on the first page of Google? Are you satisfied with your website's page ranking and its performance? So what can you do to solve these problems? It is SEO services which  will provide all these answers.

Search Engine Optimisation is very much important for strengthening your website's search engine ranking. You will have to do it in a proper way otherwise your website will remain in the shade. If you fail to hold the top position in search engines, your competitors who are in the top most positions on Google search engine would likely to grab your current market share and kick you out of the market.  As the million of people are using the internet every seconds, so, to do the online business effectivey  you always need to get as much as potential clients and visitors as possible. Search Engine ranking can only be improved through SEO because it makes your website and its content search engine friendly.

Here are some important things to keep in mind.      

                                              

Build Natural Links: We all know that Google go after those websites which use  spammy ‘black-hat' link building methods in order to manipulate search results. This search engine giant even manually penalizes sites which is consist of unnatural links. That does not mean that link building is useless, link building is still important  but you needs to implement only sage SEO practices. Try to build natural high quality link instead of mass-spamming thousands of links.

The most effective way to earn a high quality link is to utilize a content marketing strategy. Develop well informative articles, videos, info-graphics, and other content, and share those in various social media  and across industry related websites. This will help you to get highly relevant links that are 100% natural.

After that you should perform a link audit sooner or later to check whether there is any link into may website from  spammy forums, or low-quality directories, and paid link networks that Google may soon penalize. If you find any potentially dangerous links, contact with your webmasters as soon as possible to remove those links from you site.   It is also necessary for you to audit your outbound links, removing any affiliation with untrustworthy websites. The very least you can do is to add a "no-follow" tag to all your links. Another important thing which you need to do si disable auto comments on your blog to prevent spammers from trying to link to their site from your comments section.

Contact with a Reliable SEO Company: Hiring a trustworthy and well experienced SEO services provider to take care of your website is considered as one of the best investments for your business. Try to work with experts who are well knowledgeable about the latest update of Google policies and can position your SEO campaign so that it is always compliant. Hiring professional and reliable SEO services Melbourne would prove to be your best marketing partner.